Catch Phrase #5: Succession and continuity plans? I’ll worry about that when I need to. CFO’s Response: Then it may be too late. While catch phrases always contain an element of truth; using them as a justification for a business decision can sink a company. Catch...
Catch Phrase #4: Because we have always done it that way! CFO’s Response: Yes, but we need to change to be scalable! While catch phrases always contain an element of truth; using them as a justification for a business decision can sink a company. Catch Phrases and...
Catch Phrases Every Small Company CFO Has Heard (and Uttered) Catch Phrase #3: You can’t sell out of an empty basket! CFO’s Response: We have too much inventory! While catch phrases always contain an element of truth; using them as a justification for a business...
Catch Phrases Every Small Company CFO Has Heard (and Uttered) Catch Phrase #2: We will make it up in volume! CFO’s Response: But the profit margin is too low (or dropping)! While catch phrases always contain an element of truth; using them as a justification for a...
Catch Phrases Every Small Company CFO Has Heard (and Uttered) Catch Phrase #1: We can’t cut that customer off. They are our largest customer! CFO’s Response: We are throwing good money after bad! While catch phrases always contain an element of truth; using them as...
